PRESS RELEASE World Frostshot Inc. Florida, Miami USA
Miami, Fl. and Duivendrecht, Netherlands. Today, May 18th, 2011, World Frost Inc, the owners of FROSTSHOT- "The Frozen Liquor Shot" and Quentin Holdings, LLC are pleased to announce a strategic partnership to grow the Frost shot(registered) brand though out the European Union and barrier countries.
Since establishing in Miami in 2004, World Frost Inc. is currently distributing its products in 4 continents and is licensed in over 44 countries. FROSTSHOT, its premiere brand, was awarded the Gold Medal by Tasting Panel Magazine for its innovative flavors, Caribbean Passion and Cherry Bomb flavours.
"Our objective is to captivate, enrich, and unite adults worldwide utilizing our uniquely bold menu of specialty liquor products," says Michele Choate, the new President & CEO of World Frost Inc. "Our goal is to revolutionize the RTD (ready-to-drink) spirits industry with abundant colour, flavour, innovation, and fun. Quentin Holdings will play a pivotal part to the growth and expansion of our organization in the European region. We look forward to a long and fruitful relationship."
FROSTSHOT - The Frozen Liquor Shot can be consumed as a shot, a mixer, or a frosted adult treat right out of its cool sleeve. Michele says, “Its innovative and flexible aluminium packaging dramatically reduces our carbon footprint as compared to more traditional methods of packaging, like metal, plastic, or glass. FROSTSHOT provides our consumer with a conveniently portable, eco-friendly, and fun flavoured spirit that can be enjoyed as is, chilled, or from your freezer as a delicious crystallized ice bar with a serious kick. It contains 10% alcohol by volume."
With a small team of specialists, consisting of creative marketers, industry experts and innovators, Quentin Holding B.V. creates brand concepts for drinks & spirits. "We are proud of the fact that again we have received the opportunity to assist a strong brand in expanding its identity and philosophy and will introduce this here," says Paul Quentin, CEO of Quentin Holdings B.V. "Our concepts comprised of an overall package in which the brand essence and marketing activities play an essential part. Short lines in communication as well as in distribution are very important. Therefore, we are looking for the best distributors and Horeca in Europe, who support and encourage this way of working, in order to get the best out of the brands."
